PPC & GOOGLE ADWORDS

Overview

AdWords pay-per click enables you to provide relevant messages to interested searchers, all while staying within your budget. Imagine if you could go even further and target your message to exact queries that searchers are typing in. With WordStream AdWords software, you can. WordStream takes relevance to a whole new level by providing you with long-tail keyword opportunities and keyword grouping capabilities to make your AdWords campaigns work for you, not the other way around.

Description

It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell out to advertise on Google, and whether they can even afford it!

Course Outline
  •  What do inorganic search results mean and why are they important
  • Understanding PPC advertising: Tips and Tricks
  •  Analysis of Microsoft Adcenter with Yahoo and Bing
  •  How to set up Google Adwords account and grasping its essence
  •  Adwords account structure
  •  Different types of advertisement campaigns
  •  Adwords Algorithm – what is adword rank & how it ranks
  •  Basics of Quality Score
  •  Click-through rate (CTR): Importance for online advertising
  •  Tips for bidding: building competency
  •  Creating the right Search Campaigns
  •  Tracking ROI
  •  Optimizing Search Campaigns
  •  Display Campaign Creation
  •  Basics of Quality Score
  •  Click-through rate (CTR): Importance for online advertising
  •  Tips for bidding: building competency
  •  Creating the right Search Campaigns
  •  Tracking ROI
  •  Optimizing Search Campaigns
  •  Display Campaign Creation

  DROP US A QUERY



  Courses Highlights


  Practical Training
  Assignment 20 hrs
  Projects 10 hrs
  Certification

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Our mentors at Cloud Clap Technologies were super chilled and extremely knowledgeable about their subjects. There were no PowerPoint presentations, no boring lectures.

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